​Visitors to Beijing often report to be deeply impressed by the rapid growth and the prosperity of Beijing. More and more companies have become aware of the enormous potential of this economic hotspot. Due to their efforts to maximize advertising impact for their businesses or one of their brands, billboard advertising has become one of the most important marketing instruments in China. The advantage of billboards is that they, at relatively little expense, attract the attention of a large target audience. Whether it be on large city squares, alongside business avenues or the highway to suburbia, or wrapped around new buildings: Wherever you turn the eye, you will see billboards, telling the passersby: “Yes – we are here!” RIKON, a big name in Beijing’s billboard industry these days, has become aware of the increasing demand on the billboard market a few years ago. Over the last few years, this company has become market leader. 

​The Boston Museum of Science wanted to find a unique marketing idea to promote its upcoming exhibit on the sci-fi phenomenon Star Wars. It was decided that the building’s 60m m circumference, 14 m tall dome was to be transformed into the head the movie’s robotic character, R2D2.

​Basle is "the" Art City in Switzerland. The numerous museums of classical and contemporary art attract hundreds of thousands of visitors. It is also where the "Art" is staged every year, the biggest art fair in the world. Culture in general and the fine arts in particular have a long tradition at the Rhine bend. It is supported here equally by the public and by politics. So it's no wonder that a project was possible in Basle which would have had no chance anywhere else: The City Sky. The Christophe-Merian Trust, the Basle City Canton and a lottery fund support this art and culture project of the initiator and organizer Klaus Littmann.